Empower yourself with Digital Marketing Skills. Become Digital Marketing Expert- Learn how to do marketing online, generate potential leads, boost website traffic & increase sales revenue with better brand awareness & marketing, just like the experts do.
Why Digital Marketing?
Because today the demand for knowledgeable Digital Marketing professionals is growing exponentially.
However, it is yet to become a mainstream subject for students at the graduate & postgraduate level. This has led to a huge gap of skilled experts who can be job-ready from day one.
This means, if you enter the digital marketing today, you will be in the demand.
It is the most cost-effective way to market any business online.
It is the most measurable form of marketing.
It helps businesses to target potential buyers.
Increase sales with less marketing expense.
It provides a better ROI for your marketing investments.
Hence, it is proven; the demand of digital marketers in coming years will surely increase with the better pay scale.
Why Learn Digital Marketing at RDS?
Take your career/business to greater heights by adding in-demand & valuable Digital Marketing Skills from RDS.
India’s 1st Hybrid Training Program.
4 most In-demand Courses in One.
Most advanced training curriculum in Asia.
AFFILIATE Masterclasses- How to make money with Affiliate Marketing & Blogging?
Get 12 certifications from Google, Facebook, HubSpot & RDS.
Get tools & software worth Rs. 60,000+ absolutely FREE.
Training Objective
Masters in Digital Marketing Training Program starts with Two Main objectives:
First Objective:
To make you an expert in marketing any business, product or service online by providing in-depth knowledge along with practical exposure.
Second Objective:
To make you earn real money as a part-time or full-time freelancer in digital marketing.
The Complete course will make you a Master in Digital Marketing.
Who it is for
Students / Job Seeker
Why Digital Marketing?
Better Job & Career Opportunities.
High Demand > Low Supply = Better Remuneration.
Get Paid more than other Professions.
Not only High Paying job but you can earn as a Freelancer.
Working Professionals
Why Digital Marketing?
Get Paid more than your Peers.
Work with Creative & like-minded people every day.
Get more Career options.
Get hands-on experience
Business Owners
Why Digital Marketing?
Improve your Business visibility.
It is the most cost-effective way to market your business online.
It allows you to target your Potential customers.
Increase sales with less marketing budget.
Course Curriculum
Learn Digital Marketing
Certified Digital Marketing Course
Digital Marketing Course(Core Modules)
In this course, you will get the practical exposure of Digital Marketing. You would be creating a website and promoting it practically in the training program itself using Digital Marketing measure like- Search Engine, Social media, Google Ads, Email-Marketing, Lead-generation etc.
15 Modules
Course Content
Description: The first module focuses on delivering advertising through digital channels. The main aim is to introduce different fields of digital marketing and explain their significance without overwhelming students with technical jargon. The course also offers an overview of how it equips students with the necessary skill sets to create a successful online marketing strategy.
What you’ll learn:
The definition of digital marketing.
The importance of businesses running online marketing campaigns.
Comprehending how digital marketing benefits businesses.
The goals behind creating a website.
The responsibilities of a digital marketer.
An introduction to online advertising.
Various revenue models available.
Creating a successful digital marketing strategy.
Description: The module aims to educate individuals on developing a user-friendly website. Participants will be introduced to various websites that can be created on the internet. The module will guide how to plan the website creation process to avoid problems such as low speed and poor navigation. The focus is on creating an intuitive and user-friendly website.
What you’ll learn:
Up-to-date website development trends.
Definition and importance of domain names and extensions.
Identifying the best hosting servers.
Understanding various server types.
Utilizing a content management system.
Popular user experience trends.
Defining website objectives.
Essential steps in website creation.
Conducting a comprehensive SEO audit.
Description: In this module, participants will be exposed to various forms of SEO, including on-page and off-page SEO. The module will also cover creating a link tree to improve website ranking. It is important to note that all methodologies discussed are strictly ethical (white hat) and align with current Google algorithm changes. Mentors will provide tips based on the latest updates.
What you’ll learn:
An Overview of SERP and SEO.
Gaining insight into search engine operations.
Traffic and its meaning.
Different types of keywords.
Techniques for identifying the best keyword.
Strategies for keyword optimization.
Content planning and optimization.
Internal linking and its importance.
Techniques for creating effective meta tags.
Description: The module will present the significance of SEM and effective strategies for achieving outstanding results and ROI. SEM refers to using paid advertising campaigns to generate internet views and sales, with the ads being limited to search engines. Various advertising types and implementation approaches will be covered in this module, providing comprehensive knowledge of search engine marketing.
What you’ll learn:
Introduction to Google AdWords.
Techniques for creating effective ad campaigns.
Overview of Microsoft AdCenter.
Finding the appropriate budget for ad campaigns.
Understanding your target audience for better results.
Using dynamic ads to improve ad performance.
Explanation of display advertising and its benefits.
Methods for remarketing and its importance.
Conversion tracking techniques to measure success.
Different automation strategies for better ad management.
Explanation of Ad Rank and its importance.
Overview of different pricing models such as CPC, CPM, and CPA.
Description: The module will provide instruction on utilizing social media platforms’ data analytics tools to track ad campaign performance. It will also cover techniques for communicating with existing and potential customers through promotional efforts.
What you’ll learn:
Introduction to various social media platforms.
Techniques for achieving high user engagement on social media.
Understanding the importance of building a community on Facebook.
Methods for promoting your brand on social media.
The fundamentals of using Twitter and LinkedIn for business.
Optimizing your Google Plus profile and utilizing Google My Business.
Techniques for creating a successful branding strategy on social media.
Description: The module will provide instructions on measuring website activity and behavior, such as the number of visitors, time spent on the website, popular web pages, and other relevant metrics.
What you’ll learn:
Introduction to Google Analytics.
Explanation of how Google Analytics works.
Overview of real-time data tracking.
Analyzing and gaining insights from website data.
Understanding different types of goals in Google Analytics.
Techniques for creating custom dimensions in Google Analytics.
Methodologies for utilizing enhanced eCommerce in Google Analytics.
Description: The module will provide training on using Google Tag Manager (GTM) to track website events without the need for extensive code changes. GTM offers a comprehensive toolkit for tracking website activity, and this module will cover the various settings and features of GTM to maximize its benefits.
What you’ll learn:
Explanation of tags and their functionality.
Techniques for setting up web and mobile apps for tag tracking.
A step-by-step guide to creating a GTM account and container.
Adding, updating, and publishing tags in GTM.
Understanding tags and triggers in GTM.
Overview of variables and the data layer in GTM.
Implementation scenarios for data layer events in GTM.
Description: The module will provide training on the best practices for running display advertising campaigns and the various charging methods used in these campaigns. Additionally, this module will cover the use of display advertising as retargeting campaigns, which target users who have previously visited a specific website.
What you’ll learn:
Overview of different types of display advertising.
Understanding pixel sizes based on display types.
Explanation of pricing models for display ads.
Techniques for topic and placement targeting.
Overview of GDN reserve.
Methods for finding interest categories for display advertising.
Explanation of contextual keyword targeting.
Techniques for performing remarketing using display advertising.
Description: In this module, you will receive training on how video advertising operates and how to target a specific audience niche to achieve a high click-through rate. Additionally, you will learn how to create engaging and visually appealing videos that will resonate with your audience.
What you’ll learn:
Overview of video advertising.
Defining objectives for video advertising campaigns.
Using YouTube Ads for video advertising.
Setting up video ad campaigns on YouTube.
Familiarizing with different ad formats for video advertising.
Implementing auction management techniques.
Optimizing video ad campaigns for better performance.
Understanding YouTube analytics for video advertising.
Reviewing successful video advertising case studies.
Description: In this module, learners will be taught comprehensive E-commerce marketing tactics applicable both within and outside their website. A well-developed marketing strategy can establish brand recognition, foster customer loyalty, and boost product sales.
What you’ll learn:
E-commerce definition.
Different E-commerce platforms.
Significance of SEO in E-commerce.
Developing a robust E-commerce plan.
Creating product listing ads.
Establishing enhanced E-commerce tracking.
Explanation of E-commerce conversion tracking.
Determining measurement of sales revenue.
Comprehending customer lifetime value.
Description: This module will educate learners on the various strategies to develop a successful affiliate marketing campaign.
What you’ll learn:
Explanation of affiliate marketing tactics.
Overview of how affiliate marketing works.
Identification of profitable affiliate niches and products.
Techniques for developing an exceptional affiliate website.
Digital strategies for increasing affiliate traffic.
Management of rejections.
Examination of real-life examples of obtaining approvals.
Introduction to Google Adsense.
Explanation of the Amazon Affiliate marketing program.
Description: This module aims to instruct students about the advantages of email marketing and the diverse strategies that can be utilized to succeed in their email marketing campaign.
What you’ll learn:
Definition of email marketing.
Development and management of an email list.
Introduction to email marketing tools.
Creation of an email marketing campaign.
Explanation of open rates and techniques for optimizing them.
Enhancement of Return on Investment (ROI) and utilization of A/B testing.
Examination of the most effective email marketing methods.
Techniques for creating compelling email messages.
Analysis and measurement of email marketing efforts.
Description:<. This module will provide training on utilizing WhatsApp as an effective marketing tool to connect with customers directly. The focus will be on developing personalized communication strategies and leveraging WhatsApp Business features for better engagement and conversions.
What you’ll learn:
Introduction to WhatsApp Marketing.
Overview of WhatsApp Business and its features.
Setting up a professional WhatsApp Business profile.
Strategies for building and managing a contact list.
Techniques for creating personalized and engaging messages.
Automating responses using WhatsApp Business tools.
Leveraging broadcast and group messaging effectively.
Using WhatsApp catalogs for product showcasing.
Tracking performance and optimizing WhatsApp campaigns.
Description: This module delves into creating, optimizing, and promoting content on YouTube to maximize audience engagement and achieve marketing goals. Participants will learn how to leverage YouTube as a platform for brand building and lead generation.
What you’ll learn:
Introduction to YouTube Marketing.
Understanding YouTube’s algorithm and ranking factors.
Setting up and optimizing a YouTube channel.
Creating engaging video content.
Strategies for video SEO and metadata optimization.
Utilizing YouTube Ads effectively.
Building a subscriber base and fostering community engagement.
Analyzing YouTube metrics and insights for performance
Description: This module focuses on leveraging influencers to promote products or services, helping brands connect with a broader audience. Participants will learn how to identify suitable influencers, collaborate effectively, and measure campaign success.
What you’ll learn:
Overview of Influencer Marketing.
Identifying the right influencers for your brand.
Building and nurturing influencer relationships.
Creating authentic and impactful collaborations.
Understanding different types of influencer partnerships.
Structuring influencer contracts and agreements.
Measuring ROI and campaign performance.
Case studies of successful influencer marketing campaigns.
Specialization Modules
In this course, you will get the practical exposure of Digital Marketing. You would be creating a website and promoting it practically in the training program itself using Digital Marketing measure like- Search Engine, Social media, Google Ads, Email-Marketing, Lead-generation etc.
18 Module
1. Facebook Marketing (2 Modules)
2. Integrated Digital Marketing Strategy [2 Modules]
3. Affiliate Marketing [2 Modules]
4. Media Planning & Buying [2 Modules]
5. How to become a Freelancer in Digital Marketing? [2 Modules]
6. E-commerce Listing and Marketplace Selling [2 Modules]
7. Programmatic Marketing [1 Module]
8. Adobe Analytics – SiteCatalyst [1 Module]
9. How to create an Infographic Resume [1 Module]
10. Content Marketing (in association with LinkedIn) [2 Module]
11. Lead Sourcing [1 Module]
Tools Covered
Tools on which you will be working hand in hand during your training program.
Industry Based Projects & Case Studies
Masters in Digital Marketing training program is all Practical learning by Industrial Projects and Case studies.
Duration: 20 hours
Learning Outcomes
Gain competency in improving search engine rankings of your website content and blogs.
Implement Learn to get your content indexed in search engines frequently.
Learn to analyze which web pages are working well and which need improvement.
Research and shortlist the best keywords to make your content searchable.
Tools you will Learn
Google Analytics
Google Keyword Planner
Google Search Console
Duration: 4 hours
Learning Outcomes
Create an effective search engine marketing campaign to target relevant people.
Learn to set an appropriate budget to get the most out of your campaigns.
Analyze the performance of your campaigns and keep track of the conversions.
Tools you will Learn
Google Keyword Planner
Google AdWords
Duration: 20 hours
Learning Outcomes
Generate a perfect idea to create a rewarding social media marketing campaign.
Learn to connect your social media marketing campaign with a special event to ensure maximum attention from the audience.
Identify the best ways to get user-generated content.
Choose the most relevant social media channels for your campaign to ensure better results with minimal effort.
Certification
You'll need to pass online examinations, in order to get the Certification. RDS will prepare and help you to clear all these exams.
1. Google Ads Fundamental
2. Search Advertising
3. Display Advertising
4. Video Advertising
5. Shopping Advertising
6. Mobile Advertising
7. Google Analytics
8. Google Mobile Sites
9. Google Digital Sales
1. Facebook Blueprint Certifications
1. Industry Recognized RDS Certificate.
Training Fee
Course 1
+
Digital Marketing Course
Training Fee + 18% GST
Course 4
Specialization Modules
Training Fee + 18% GST
Total Fee 50,000
You Pay ₹25,000 (Inclusive of taxes)
Payment Options
One Time
₹25,000
(Inclusive of taxes)
Training Process
In order to learn Digital Marketing Practically, first, you will be creating your primary assets i.e website or blog.
STEP 1
Learning & Implementing different modules of Digital Marketing on your website or blog.
STEP 2
Moving ahead with the Advanced Marketing Strategies & Techniques, known only to few industry leaders.
STEP 3
Now it's time for AFFILIATE masterclasses, Here you will be learning how to make real money online.
STEP 4
Finally, you will appear for your Examinations to achieve Certifications.
STEP 5
Training Outcomes
Training outcomes for Job seekers
By the end of the training program you will be able to:
Apply relevant tools and concepts to execute, measure and monitor an annual online marketing plan
Analyze the current trend and Competitor Marketing Strategies.
Manage Online reputation of your brand.
Generate Part-time Income through Affiliate Marketing & Blogging.
Use other measures of Digital Marketing such as: Email Marketing, Growth Hacking, SEO, Content Marketing, etc.
Training outcomes for Working
professional
Expertise in planning Online marketing strategies for your Company or brand.
Master the Social media Game like never before.
Drive organic traffic through SEO and Rank your website on 1st Page of search engine.
Work with Top level management.
Driving traffic, engagement and conversion using content marketing inbound strategies & growth hacking.
Training outcomes for Business Owners
Increasing online brand awareness for your Brand.
Bringing targeted traffic to your website through SEO, in order to drive more sales.
Generate potential leads through Social Media, Search Engine, Google Ads and other measures of Internet Marketing.
Increase sales with less marketing expense and higher your ROI.
Integrate new digital marketing techniques, strategies, and optimize online campaigns successfully.
Why RDS
1- Premium Quality Training
90% of Digital Marketing Institute in India are started by RDS ex-trainees, Do we need to say more?
2- We are the First & the Oldest Institute
Learn from the OLDEST Digital Marketing Institute of India. We are Asia’s 1st Digital Marketing Institute.
3- No Trainers – Only Internet Millionaires & CEO’s
At RDS, you will be directly learning all the advanced marketing strategies & techniques from Internet Millionaires.
4- Advance Techniques & Strategies
Game-changing Digital Marketing strategies that no one knows, proof- RDS’s Marketing since inception.
5- Live Online Batches
Not available for the In-class Training program. Don’t Worry we got you covered. We also have Live Online Classes.
6- Real Affiliate Earning
No one can show you their real earnings. But, WE CAN.
7- Most Powerful Digital Marketing Course
The most powerful Digital Marketing course that provides tremendous value & knowledge to make sure you win. Proof- People copy our curriculum.
8- Only Premier Google Partner
We are India’s only PREMIER Google Partner Institute till date.
9- 25,680, Ex-trainees with Proof.
Countless examples of success stories – over 25,680+ professionals. 25,680 Can’t be Wrong.
10- Real Batch Images
No one can show you images of all 930+ batches, WE CAN.
11- FREE Tools
72,000+/- worth tools & software to ensure practical learning.
12- Industry Recognized Certifications
14 Certifications to ensure your market credibility.
Success Stories
Shubham Bhatt
RDS experience was wonderful since beginning to end. The counseling, training, placement, support; everything is best. I really loved the entire journey.
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BK Niresh Kumar
When I was looking for a reliable career, found RDS ads on Facebook. After searching the course & RDS details, decided to pursue it. You will get plenty of witnesses sharing their career success stories, shaped up by RDS.
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Nischay Pasrija
I completed digital marketing training at RDS in March 2016 and the first big benefit was that within 6 months of course completion, my income got doubled as being promoted. There was exposure given to me by RDS. And, there was a shift from working as a “Manager” to an “Entrepreneur” in order to satisfy my hunger for success.
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